15.01.2009

Ad hoc announcement in accordance with §15 WpHG
Metzingen, January 15, 2009 – 6:48 p.m

Personnel changes in the Managing Board of HUGO BOSS AG

Metzingen. The Supervisory Board of HUGO BOSS AG has announced that André Maeder, board member with responsibility for sales for HUGO BOSS, will be withdrawing from the Managing Board effective January 31, 2009, allowing him to begin his role as CEO with the Swiss company Charles Vögele Group. Claus-Dietrich Lahrs, CEO and Chairman of the HUGO BOSS Managing Board, will assume Mr. Maeder's scope of functions.

Metzingen, January 15, 2009

The Managing Board

HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen
Germany

Issuer’s information/explanatory remarks concerning this ad-hoc-announcement:

Personnel changes in the Managing Board of HUGO BOSS AG

Metzingen (Germany), January 15, 2009. The Supervisory Board of HUGO BOSS AG has announced that André Maeder, board member with responsibility for sales for HUGO BOSS, will be withdrawing from the Managing Board effective January 31, 2009. André Maeder, born in Switzerland, member of the Managing Board of HUGO BOSS AG since 2004 responsible for sales and license business, had asked the Supervisory Board beforehand to dissolve his contract early allowing him to begin his role as CEO with the Swiss company Charles Vögele Group in Pfäffikon in Zurich.

The Managing Board and Supervisory Board of HUGO BOSS AG regret the decision. However, they wish to “thank André Maeder for his committed service over the years and wish him the very best of success in his new responsibilities as CEO of Vögele”. Claus-Dietrich Lahrs, CEO and Chairman of the HUGO BOSS Managing Board, will assume Mr. Maeder's scope of functions.

This document contains forward-looking statements that reflect management's current views with respect to future events. The words "anticipate," "assume," "believe," "estimate," "expect," "intend," "may," "plan," "project," "should," and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made.