Ad hoc announcement in accordance with §15 WpHG
Metzingen, March 17, 2009, 15:16 pm

Dividend proposal by HUGO BOSS AG

After having established the annual financial statement as of December 31, 2008 of HUGO BOSS AG and approved the consolidated annual financial statement as of December 31, 2008, Supervisory Board and Managing Board of HUGO BOSS AG resolved to propose to the Annual Shareholders’ Meeting a distribution of a dividend of EUR 1.37 per common share (dividend for fiscal year 2007 [without special dividend]: EUR 1.45) and EUR 1.38 per preferred share (dividend for fiscal year 2007 [without special dividend]: EUR 1.46).

Metzingen, March 17, 2009

The Managing Board
HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen
Germany